Opening A Small Business Before We Hit The Iceberg

A Career Change Assessment



Why opening a small business could be the smartest thing you do in times of change. It is time for a career change assessment.

When you watch the news on a regular basis it is hard to miss all the little signs we are heading straight for an iceberg. When I say iceberg I am referring to the economic double dip. The previous dip of 2008 spiraling the economy in a recession was just a little wave in comparison to the tsunami awaiting us…

Just read some of the headlines I’ve gathered from the last couple of weeks and draw your own conclusion that something big is looming at the horizon:

  • Economy At Tipping Point, Double-Dip Risk: Shiller

    "Whether we call it a double-dip or not, I think there is a risk," Veteran economist Shiller told Reuters Insider television in an interview.”

  • As Greece Becomes More Likely To Default, American Economic Recovery Is At Stake.
  • Greece Bailout Prospects Darken as European Bickering Weakens Papandreou.
  • Obama Proposes Cutting $4 Trillion From Deficit in 12 Years.

And I could go on and on. The messages in these newspaper articles are all little icebergs for now, but added up they form one massive (Titanic sinking size) iceberg.

The past few months, the world has been presented with a series of unseen challenges that have repeatedly dashed hopes for a sustained economic recovery.

When looking at the staggering numbers of the US national deficit, rising oil prices due to revolutions in the Middle East, the earthquake in Japan and the near bankruptcy of Greece, Portugal and Ireland, it all becomes crystal clear that in this world’s economy we are all linked, and the fall of one country could start a domino effect.

Just for fun I'll display the US deficit numbers here:

16,035,848,004,047,05 That's 16,03 Trillion dollars...

The estimated population of the United States is 310,787,455 so each citizen's share of this debt is $51,003.50

The National Debt has continued to increase an average of $3.93 billion per day since September 28, 2007! Concerned?

You should be!

What could you do if you knew about the iceberg ahead?

You could be opening a small business! Not just any business… I am talking about an e-business here.

But if our potential customers (the masses) are heading for that iceberg, how can they afford to buy our products from us?" Excellent question!

I think it is important to remember that even at the worst of the great depression (1930’s) “only” 30% of people were out of a job.

Why do I say only? It means that 3 out of 4 people still had a job. It is true that everyone was going through a tough time. But all of them had to get on with life too. They still needed clothes, food and a roof over their heads.

Businesses still supplied to their wants and needs. My point is: Not all suffered equally. Not every business was affected equally. And please notice that the people who where opening a small business and catered to “needs” did a whole lot better than businesses that catered to peoples “wants”.

How can we translate the lessons from the thirties to the upcoming economic double dip?

  1. By opening a small business that is focused on people’s NEEDS. Unfortunately, more and more of business today seems to focus on "wants" like iPads instead of "needs" like green energy (where our best and brightest should be heading in my opinion).
  2. The lower your overhead costs the better; in an economic recession the overhead is going to kill you. So, start your very own e-business with only a $29 a month overhead.
  3. Think positive and realize that “this will pass too”.
  4. Think long and hard about how you can translate the things you know into a great service you can provide to your customers. Remember that your knowledge about a certain subject could sell just as well (if not better) as a physical product.

Opening a small business could be your little lifeboat that can sail you around the iceberg instead of straight into it. The sooner you get this, the sooner you can start working on doing something about it.

This site has some excellent small business ideas and coaching techniques to prepare you and shorten your learning curve. You can control a great deal about what happens to you now.

Decide what is better: being part of a run to the bank or being there a week before the run?

The final point I’d like to make is: It is much better to control your own situation by opening a small business than being out of control working for a big corporation. When both the US economy and the European economy collapse wouldn’t you like to be the captain of your own lifeboat?

Where to start?

You’ve guessed it correctly: Right here on this site. Check out the relevant links below.

Start your $29 a month e-business with Site Build It!

Is there an e-business for everyone? Check out 101 small business opportunity

The List Of Small Business Ideas


From Opening a small business to Home Page

Understanding small business economics starts with the big picture.

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