Small Business Marketing Ideas - How to Make the Most Out of Your Efforts
Really smart small business email marketing ideas and more
Small business marketing ideas and small business email marketing, apply those two business tools in the correct way and your small business could be soaring up there with the eagles.
But how do you apply small business marketing ideas in the right way?
The legendary copywriter Dan Kennedy was one of the first persons to coin the term "Magnetic Marketing". He defined this term in the context of attracting people to one's business. (I imagine like iron filings to a magnet.)
Later the expression became known as "Attraction Marketing". You've undoubtedly seen it all over the internet. The subject remains the same: "Magnetic marketing" a.k.a. "Attraction Marketing" simply means having prospects call you to join your business.
Having qualified prospects asking you to join your business is every marketer's dream and one of the best small business marketing ideas you can come across!
The question then is: How in the world do you get qualified prospects chasing after you, begging you to accept them into your home-based business?
There are Three Key Steps to creating this optimal turn of events:
- First, you must know where your best prospects already are. What businesses are they in? What do they read? What trade publications do they subscribe to? What clubs do they belong to? What internet sites do they frequent? You must do the research to find out the answers to these questions. Then, the first step becomes clear: You must advertise where these potential prospects already are. Advertise in a particular medium, paid or free. Choose media options that allow you to test small. Then when you discover a winning medium, boost your advertising efforts.
- Secondly, have a toll-free number or a web address in your advertisement for your potential prospects to call or log-in to in order to get FREE information about your offer. Emphasize the benefits of them acquiring more information.
Don't sell your products or services. They don't care about them. That's just the way it is. What they do care about is what's in it for them. How are they going to benefit by calling your toll-free number?
What can they expect if they chose to log-in to your website? Remember; offer them something of value, something that will benefit them. Offer this information for free.
- The third key is to make a strong call to action. Once they have dialed your toll-free number or have logged into your website, provide them with the valuable information. Again, tell them how it can benefit them.
Then provide a clear, strong statement or "call to action". Tell them exactly what steps they must now take in order to obtain what they really want e.g. more money, time freedom, a new car, home, college education for the kids, a vacation in France. etc.
Take action and implement these 3 small business marketing ideas and watch your business explode! Remember:
"Knowledge without action is the same as no knowledge at all".
Take your own advice: Take Action Today! And start building your business with a constant stream of quality prospects eager to join your work at home business.
You can change the direction of your small business by getting more information on Dan Kennedy’s Magnetic Marketing by
Jennifer Forest is a successful network and internet marketer who loves helping others build successful home-based businesses. For information about her primary network marketing opportunity, please visit her website at:
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